The number of mobile web users is rapidly growing, and search engines like Google are making changes to favor mobile browsing. As a business owner, you need to be on top of the latest developments. Here are the six critical benefits of mobile-friendly websites:
Improved User Experience
Mobile friendly sites are designed to look good on handheld devices. How many times have you opened a website on your smartphone only to see a garbled desktop-optimized mess? When browsing on mobile, users tend to close sites that aren’t mobile-friendly. Your customers will have a much better user experience if your website is mobile friendly. And you’ll have a much easier time retaining users.
Faster Loading Speed
A non-optimized website will take forever to load on a mobile device. On the other hand, coding your website so that it’s compatible with mobile devices will increase your website’s loading speed. Since most people use mobile devices on the go, their browsing needs to be lightning fast, or they’ll lose patience. You don’t want them to tap away! Mobile friendliness improves the loading time of your website on desktop and laptops as well.
There are numerous benefits to SEO that come from mobile optimization. Having a unique URL for your site instead of setting up a separate one for your mobile website will boost the rank of your pages. With a mobile-friendly website, all of your backlinks will point to the same domain. Better SEO means higher status for your site and more visibility for your business, so this one is a no-brainer.
If you haven’t jumped on board with mobile friendliness already, you should — as soon as possible. Check out the websites of your competition to check if they are ahead of you in implementing mobile-friendly websites. If not, that’s your chance to stand out and attract more customers. And if they are, you have to play catch up.
A mobile-friendly website might cost you more right off the bat than just a desktop-optimized website. However, that solution is still more cost-effective than the alternatives. The reality is that everyone uses mobile devices in this day and age. Therefore, neglecting mobile browsing can only have negative consequences for your business. You could build an app or a separate mobile site, but this will cost you more and won’t be as effective.
Google Loves Mobile Friendly Websites
Google marks mobile-friendly websites so that users can immediately see which websites are optimized for mobile. But not only that — it also ranks mobile-friendly sites higher. That means Google will love you more and show you higher in the search than a non-optimized website. With other SEO benefits, it’s easy to see why mobile-friendly sites are usually at the top of search results.
To summarize, optimizing your website for mobile browsing is a smart move with many benefits and hardly any drawbacks. We can help you do it efficiently and painlessly at Wink Media, so don’t hesitate to contact us.